{"id":12003,"date":"2024-08-29T15:40:00","date_gmt":"2024-08-29T18:40:00","guid":{"rendered":"https:\/\/anacecilia.digital\/en\/?p=12003"},"modified":"2024-10-29T14:45:29","modified_gmt":"2024-10-29T17:45:29","slug":"the-medium-is-the-message","status":"publish","type":"post","link":"https:\/\/anacecilia.digital\/en\/the-medium-is-the-message\/","title":{"rendered":"The Medium is the Message"},"content":{"rendered":"\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The medium is the message.<\/p>\n<cite>Marshall McLuhan<\/cite><\/blockquote>\n\n\n\n<p>The container defines the shape of the liquid. So it does with information and communication.<\/p>\n\n\n\n<p>Read more about the influence of big tech companies on our content consumption and culture in the post <a href=\"https:\/\/anacecilia.digital\/en\/apple-killed-primephonic-how-tech-giants-are-dictating-world-culture-consumption\/\">Apple killed Primephonic: How tech giants are dictating world culture consumption<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Notes<\/h2>\n\n\n\n<p>Published on my blog in Portuguese on May 7, 2022:&nbsp;<a href=\"https:\/\/anacecilia.digital\/o-meio-e-a-mensagem\/\" target=\"_blank\" rel=\"noreferrer noopener\">O meio \u00e9 a mensagem<\/a>.<\/p>\n\n\n\n<p>Please help me improve my English by sending me your suggestions through this\u00a0<a href=\"https:\/\/anacecilia.digital\/en\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">contact form<\/a>. Thanks!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The vehicles impact the content and the way we communicate.<\/p>\n","protected":false},"author":2,"featured_media":13964,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[179,178],"class_list":["post-12003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-images","tag-information-and-communications-technology","tag-marshall-mcluhan"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Medium is the Message - Tropical Philosophy<\/title>\n<meta name=\"description\" content=\"The vehicles impact the content and the way we communicate. 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